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| Three-year (BA) Course in Media Design The three-year course in Media Design trains professional figures for the performing arts and the film sectors: authors, audiovisual directors, developers of animations, screenplays, characters and digital visual effects for Cinema, Television and Performing Arts. Students in Media Design receive a solid theoretical basis on media as a matrix to decline the professional competencies both in electronic arts and in the sector of cinema and TV production and post-production. In the courses of Techniques, Materials and Tools students will be assisted by professional photographers, directors, videomakers, and experts in the field of cinema and TV production. Students will also acquire the most up-to-date post-production methods, going from editing to the digital elaboration of images. Professional equipment will be at the students' disposal so that they can also acquire technical skills. Students can also choose to learn the techniques of Digital Animation, which is finding different applications: in the integration between animation and the more traditional media, or in the Video Games sector, another field of new digital convergence. UNDERGRADUATE COURSES SUBJECTS Within the area of Undergraduate courses the different subjects are divided into foundation subjects (B), specific subjects (C) and related subjects (A), according to the Ministry’s guidelines. A further classification has been introduced by NABA and it comprises a segmentation of subjects according to the school they refer to. The specific subjects of each School (CS) offer the theoretical-methodological basis of the educational program, while the Interschool subjects, divided into Interschool methodological subjects (CPI) and Interschool theoretical subjects (CTI), represent an area that allows to provide students with a common and interdisciplinary base. The subjects of "Project Methodology" and "Techniques, Material and Tools" are articulated in modules through which students can acquire a wide range of competencies. CSAV VISUAL ART SUBJECTS CSD DESIGN SUBJECTS CSF FASHION AND TEXTILE DESIGN SUBJECTS CSGD GRAPHIC DESIGN AND ART DIRECTION SUBJECTS CSM MEDIA DESIGN SUBJECTS CSS THEATRE DESIGN SUBJECTS CTI INTERSCHOOL THEORETICAL SUBJECTS CPI INTERSCHOOL PROJECT AND TECHNICAL SUBJECTS MEDIA DESIGN SUBJECTS (CSM) ADVANCED EDITING The theory, the vision and the analysis of cinematographic and TV works as well as the practical experimentation allow students to acquire the ability and the sensitivity to create an audiovisual product autonomously. Students will operate on professional workstations (AVID 9000, AVID Xpress DV). Objective of the course is to train experts able to operate and interact with professional editors. AESTHETICS OF MEDIA The awareness of the technologies' impact on Contemporary Art and the comments on Art in Marshall McLuhan’s work, Canadian theorist of communication, guide the development of the Aesthetics of Media. How did communication and mass media influence the artistic production? What’s the role of technique in the artistic and communication production? To what extent does the message (especially the poetic message) depend on the medium supporting it? What are the Aesthetics of Communication and net.art? And in particular: is the artist the antenna that picks up the change and informs us about it? CONCEPT GAME DESIGN The objective of this course is to introduce students to one of the new expressive ways of the digital era. Videogames present a language of their own as well as different codes that make them unique in the field of electronic entertainment. The theoretical tools highlighted will be later used in the production of an individual project. HISTORY AND CRITICAL STUDIES OF MEDIA The course wants to provide students with the main cultural data needed to understand the digital revolution occurring in these years and deals with the following themes: language and birth of screenplay-writing, written and oral texts, thought and language, birth of modern science and of digital writing. MEDIA PM I (PROJECT METHODOLOGY) Audiovisual Communication: it introduces the audiovisual product as a significant communication tool through a semiologic analysis dealing with the language and the sign from minimal units to film articulation, expressed in audiovisual codes and sub-codes like the filmic punctuation and the "sound view". It goes through the technical bases of audio and video. Screenplay Fundamentals: it represents the first approach to the screenplay for images in motion (film, commercials, documentaries). The written description of a character, the outline, the treatment, the screenplay and the story board are deepened in a practical way through the analysis of texts, films, short-movies, audiovisual products and individual exercises. Story-telling: it deepens the story-telling, both in texts and audiovisual products, going into the story-telling structures with proper tools. MEDIA PM II Audiovisual Communication II: it introduces students to the real work in the audiovisual environment, both in production and post-production, through the use of labs for the elaboration and production of projects. Supported by the Screenplay Lab, the course leads students to the production of movies. Digital Application for Set Design: it analysis the particular features of the communication medium and of the ways how it appears to the audience, distinguishing the competencies needed for the creation of the TV product through a general overview dealing with film-direction, photography and productive system. TV Design Lab: it provides the basic notions for the programming director's work who is in charge of the production of radio-TV programs with both productive and editorial tasks. Project Philosophy: it offers some fundamental theoretical and practical notions concerning the project meant in its widest definition, from essential and organised form of creative action to complex structure of cultural production. MEDIA PM III Audiovisual Communication III: in collaboration with both a director-producer and a screenplay writer, the course aims at realising a professional audiovisual product with a documentary style. Mediactivism: it introduces the communication experiences coded in a frame that allows to understand the relationship between individuals, communication media and society. Radio TV Lab: objective of this course is to communicate the cultural forms that in today’s society are connected to the radio-television field, the languages and formats specific of the radio-TV activity from the point of view of production and broadcasting, but above all of the cultural way of message-organisation. Direction Lab: it introduces to the professional role of the director, i.e. the figure managing a technical and artistic team and guiding/coordinating authors, screenplay-writers, actors, set designers, costume designers, cameramen and technicians. MEDIA TMT I (TECHNIQUES MATERIALS AND TOOLS) 2D Animation: this general training introduces students to the various professions of the animation cinema: from the animation of the image-inserter, to the storyboardist up to the director. Students will acquire the animation techniques, will research characters, stories and styles, will make the frames with professional cartoons-software. Web Design: it provides students with enough information for the production of a personal internet site using basic Html/Flash. technologies. Audiovisual Performance : it introduces students to the techniques and languages of Live Media Performance and of Vjing, practices based on tools and languages that are similar and complementary to the fields of Graphic Design, Photography, Video, Music and Applied Arts in general. MEDIA TMT II Basic 3D Animation: the course is based on the training of the 3D animation method on Maya software and leads students to explore the modelling and animation fields of figures and scenarios, acquiring a background to use in many heterogenous digital media productions. Filming techniques: on one side the course wants to deepen the theme of light to use in any type of production, on the other side it illustrates the managing techniques of Photography both in a traditional audiovisual context and in the production of experimental films. Basic Editing: the course prepares students in the use of one of the most diffused tools for the editing of images, Final Cut Pro. MEDIA TMT III Intermediate 3D. Animation: the course improves students’ skills to create animations and allows to acquire the most up-to-date Rendering and Compositing techniques between 3D objects and video objects with software like Maya, Modo and Cinema 4D. Compositing: students will acquire the basic compositing techniques of audiovisual products and of the relation with the digital part (special effects with the software Combustion). Sound Design: after a technical seminar on the software Cubase, the course explores the world of audio: recording, creation, editing and composition of sound through specific software. The course takes place in a dedicated lab equipped with a recording hall. SCREEN-PLAY The course means to go into the problems related to the screen-play writing for audiovisual products so that students can be able to create, starting from an idea chosen by the professor, not only the written part before the shooting, i.e. the subject, the outline, the screen-play and the story-board, but also the audiovisual product as a whole. |
