Bachelor of Arts - Design

The role of a designer, who is able to determine the look, style and functionality of products, is of primary importance in today's world. Designers are increasingly being given the task of solving complex problems ranging from studying products and manufacturing processes, to developing efficient strategies to identify niches in the market which might interest a company’s resources and image. Unlike the early sixties, when it was still possible to rely on one’s personal insight and inspiration, nowadays a designer has to have a more structured and experienced professional approach.

The Academy offers training in the wide-ranging themes of design culture and the professional fields of product, interior and exhibition design. It aims to provide the essential technical and methodological tools (ergonomics, modeling, design, cad), which enable students to build an informed response to the evolving needs of the professional world and capably take up positions in companies and studios, supporting the design and production of objects, spaces and interiors.

UNDERGRADUATE COURSES SUBJECTS
Within the area of Undergraduate courses the different subjects are divided into foundation subjects (B), specific subjects (C) and related subjects (A), according to the Ministry's guidelines. A further classification has been introduced by NABA and it comprises a segmentation of subjects according to the school they refer to. The specific subjects of each School (CS) offer the theoretical-methodological basis of the educational program, while the Interschool subjects, divided into Interschool methodological subjects (CPI) and Interschool theoretical subjects (CTI), represent an area that allows to provide students with a common and interdisciplinary base. The subjects of "Project Methodology" and "Techniques, Material and Tools" are articulated in modules through which students can acquire a wide range of competencies.

CSAV VISUAL ART SUBJECTS
CSD DESIGN SUBJECTS
CSF FASHION AND TEXTILE DESIGN SUBJECTS
CSGD GRAPHIC DESIGN AND ART DIRECTION SUBJECTS
CSM MEDIA DESIGN SUBJECTS
CSS THEATRE DESIGN SUBJECTS
CTI INTERSCHOOL THEORETICAL SUBJECTS
CPI INTERSCHOOL PROJECT AND TECHNICAL SUBJECTS


DESIGN SUBJECTS (CSD)

DESIGN MANAGEMENT
It proposes an approach to develop environmentally sustainable products and services in order to provide students with the sensitivity, the tools and methods able to integrate environmental requirements in the design of products and services. It deals with themes such as Life Cycle Design and Life Cycle Assessment through practical exercises and through the use of a specific software as well as with the planning of an eco-efficient productand/or service.

DESIGN PM I (PROJECT METHODOLOGY)
Industrial Design I: The course provides the tools needed to face the complexity of Industrial Design in order to develop a synthesis ability and to create a coherent proposal. Basic problems are analysed through practical exercises and case studies: the passage from sketch to model, the relationship between men and objects as well as the technical problems in the production of the project. Interiorand Exhibition Design I: the course aims at supplying students with the cultural and technical tools needed to understand the inhabited space, to identify its conceptual and formal structures, its ways and aims of construction and its communication levels through the analysis of symbolic cases in the production of interiors and temporary exhibitions.

DESIGN PM II
Industrial Design II: It provides the tools needed for a rational control of the project in the phase going from the theoretical level to the practical application level through the critical analysis of the contexts and experiences that have marked breaking or avant-garde conditions as well as through the analysis of products, company programs and innovative designers. The simulation of design and productive pathways allows students to acquire the variables occurring in the realization of a project such as market requirements, technological data or image objectives. Interior and Exhibition Design II: it explores the theme of showing, exhibiting and putting on stage as a way to communicate present values and brand strategies.

DESIGN PM III
Industrial Design III: it traces a "possibile"design pathway to follow in order to obtain the best conditions for the creation and growth of a design idea. The discussion and scientific analysis of a company's brief, the knowledge of the merchandise field of the reference productive sector and the drafting of design concepts represent the starting point for the final/executive project that will be produced through renderings and three-dimensional models. Interior and Exhibition Design III: the course deals with the theme of display-ing as a possible way to intervene following the perception of the space and the understanding of the language, as well as through the analysis of the design and project pathway followed by some artists. The course will be completed with the creation of an internal or external public space.

DESIGN TMT I (TECHNIQUES MATERIALS AND TOOLS)
Materials: The course means to introduce students to the knowledge of materials’ qualities, requirements and performances in order to master basic and useful information. This also implies the sensorial exploration of materials and the knowledge of working techniques and transformation tools. Modelling: the course provides students with the themes concerning the production of models, both as a tool for the design research and for a correct interpretation of the drawing. The practical exercises mean to show how the simplification and the geometrical conceptualization of objects of common use can occur in different ways (starting from different volumes, surfaces or structures). Research is a crucial support in the projects produced in the design courses.

DESIGN TMT II
Materials: through a theoretical-practical teaching of technologies, materials and tools, students find out the transformation values and possibilities of synthetic materials, in particular of the methacrylate and of optical fibres in Design applications. Students acquire a solid background in the field in order to meet the needs of timeliness and efficiency in technical solutions. Creativity is stimulated and not limited to the technological aspect. Representation techniques: the course aims at explaining the communicative ability of the different materials and of the different representation techniques to allow students to develop the ability to express their design idea through different suitable languages.

DESIGN TMT III
Technologies: the course goes into the research methodology of the project's technical aspect and of issues concerning the correct use of materials, the respect of the productive needs as well as the awareness of the investments implied. Students are asked to re-design historical Design objects with new techniques as well as to explore the different realizing solutions in order to be able to respect and question at the same time the production boundaries. Solidthinking: it comprehensively deepens the theoretical-practical functionalities in the nurbs and polygonal modelling and in the three-dimensional digital rendering representation through the use of the software Cad-Caid Solidthinking. Students will learn to be autonomous in the modelling and rendering of executive layouts.

ERGONOMICS
The course introduces to the Product Ergonomics as a wide discipline of study: from the performances the product can offer to the benefits it produces for the users. It takes into consideration the main aspects of Ergonomics: man’s anatomy in the vital and social space and the study of the ergonomic industrial product, a product that, in the various moments of its life (ideation, realization, use, disposal or recycling) is not only harmless but it also gives psycho-physical benefits to everyone getting in contact with it.

HISTORY OF DESIGN I
It introduces to the world of Design: language, culture and critical theory according to a historical approach that goes through different deepening areas. Students will be able to read the "Design System": object and context, design methodologies and applied technologies, models, prototypes and materials. It explores the relationships between Design and other disciplines (Art, Crafts, Architecture, Fashion and Media) and between Design and different contexts (nature, economy, industry).

HISTORY OF DESIGN II
The program goes through the whole history of Design focusing both on objects and designers, on the main cultural currents and especially on some particular critical-methodological categories of Design. It is articulated around specific themes: the conceptual and operating categories of the project (notion of time and standard, idea of progress, the story-telling function of objects, the household scene), the national scenarios, the cultural currents, the different designers and the symbolic projects.

LIGHT DESIGN
Objective of this course is to get to the awareness that light is, first of all, a language. Students will learn how to use this language for their projects in theatre design, interior and exterior design as well as in exhibition design; additionally, students will acquire the tools needed to interact with the field technicians and to make choices able to emphasise the potentials of light, also through the use of materials needed for its absorption, reflection and diffusion.

Design Bachelors of Arts in Milan, Italy